Learn how to compact and clear way, how to use Facebook, Google + Twitter, LinkedIn, YouTube & Co. successfully for yourself and your company. Anne Simon and Nicole grabs you live on screen to explain the various platforms and services and show you how to use tools for monitoring the success properly. You will also learn how to locate your target market, define marketing objectives and derive their own social media strategy. This training will give you an especially fun way to practice more than ten hours from the accumulated knowledge of social media experts. With numerous case studies and best practices and tools for social media monitoring on DVD.

A fun and easy guide to creating the next great Facebook app!
Want to build the next runaway Facebook app like Farmville or Mafia Wars? Interested in leveraging Facebook app development as part of a marketing strategy? Whether you want to build your own Facebook app from scratch, extend an existing Facebook app, or create a game, this book gets you up and running in no time. Master the Facebook toolkit, get acquainted with the Facebook Markup and Query languages, navigate the Facebook API—even learn how to make money with your new app!